Your Instagram is only as good as your last twelve photos.
Ok, so this is a little bit of an exaggeration, especially since you can scroll so easily on Instagram. But when someone clicks over to your profile they’re going to quickly see your last 12 images in a grid tucked under your bio.
This is why it’s important to think about the last group of images you posted on Instagram–you want that last 12 look balanced and varied. You don’t want a clump of selfies making you look like a narcissist, or a streak of vacation photos giving the impression your a travel blogger. People will often decided if they want to follow you based on those last 12 photos.
How well does the last 12 photos represent you?
Currently my last 12 pics have one selfie, four photos of the boys (one with just his feet showing), three photos of food, a LEGO creation, a drawing my kid made, some Cub Scout activities and a picture of sushi. Two of the photos are not my best quality, but that’s ok–they’ll soon be pushed down the feed by new photos.
Over all, I think my last 12 photos do a good job of representing what people will get when they follow me. They can see that I have sons, I don’t use a lot of filters, I post (most of the time) good clear, bright photos. I’m not posting joke memes, beauty tips or inspirational quotes. The baby photo in the last slot might throw some off, unless they squint and notice the Class of 2017 on his shirt–that’s a throw back photo of my high schooler. They can see that I drink (there’s a Budweiser next to that sushi) and occasionally post “here’s what I ate” photos, but not all the time. They can see that I’m not afraid to post a candid of my kid doing something silly.
I’m real. I’m a mom.
And that’s exactly what I want people to know.
Check out your profile and take a good look at your last 12 photos. Do they represent you, your blog, your business?
If they don’t, don’t panic, and don’t go deleting things. Just switch up your next few photos until things are in balance and give potential followers a good idea if you’re worth clicking “follow.”
Plan ahead–it’s good for the kids
If you’re using your Instagram as an extension of your blog or business, you might want to plan out your snaps a few days or week at a time. This is pretty easy if you post product photos, inspirational shots or graphics with clever sayings. Even if you’re a mom blogger like me, you can hold on to photos of the kids and space them out appropriately.
Besides helping you transform your Instagram feed into a cohesive story, it’s a great idea for parents. Instead of ignoring your child while you search for the perfect filter, caption and 30 hashtags, just take the shot, put the phone down and work on it after the kids are in bed. Or when they’re watching cartoons. Whatever, I won’t judge.
Two Easy Ways to Plan Instagram
You can easily save photos to post later directly on Instagram–but you have to know how. It’s a hack that Instagram added later and don’t really advertise. Simply start making a post–edit a photo, write a caption, tag people and even search for a couple choice hashtags. Then before you hit “share” hit the back button on the upper left corner TWICE. It will stop and offer you the option to delete the photo or save as a draft. You can pick up where ever you left off when you have more time or when the time is perfect to post!
The other way to plan your Instagram is with a 3rd party app like UNUM. It’s free and it will allow you to load several photos and put them in the perfect order so your profile area looks sharp.
If you want to read more about Instagram planning apps, check out Bang on Style.