Your profile on any social media account, whether we’re talking Facebook, Instagram or that latest thing out of Silicone Valley, only exists for ONE THING.
To tell people why you’re worth following.
This isn’t time for an epic biography. We don’t care if you love cats and are a devote follower of The Force. Unless, of course, you’re promoting an Esty shop that sells Star Wars themed cat toys.
You have a couple seconds to make a good first impression, and a limited amount of characters to spell out your worth. Your profile needs to be short, to the point and click worthy!
5 Steps to a Good Profile
- Give us your name, not just your username. (Most platforms will include your social media username anyway.) People want to know WHO they’re following.
- List your skills, service or product. What do you have to offer a follower?
- Link up your website. This is the ONLY place for a clickable link, so put it here!
- List an email, so they can get in touch to hire you or buy your stuff!
- Add a dash of creativity. There’s a bazillion accounts out there, so add a little humor, creative flare or wit to your profile to stand out.
Your profile photo should be a clear, professional looking head shot. People don’t like to follow logos, they follow people. So let them see what YOU look like. You don’t need to go to the trouble of getting a professional photo, but do take a little care. My own profile picture is a selfie taken by an STL wall sticker at a blogger event!
- Use natural light–step outside if you have to!
- Get an uncluttered background
- Unless you have rock solid selfie skills, get a friend or bribe your kid to take your picture.
- Get close–a head and shoulders shot is best.
A note about Emoji
Everyone loves emoji, and they’re super cute…but please think of them as punctuation, not words. Don’t make your future followers puzzle out a cryptic emoji filled profile. Also consider your target follower when using emoji–are you looking for serious business people to follow you? Then maybe emoji aren’t for you.
Change your mind, anytime!
The best thing about your social media profile is that it’s not set in stone. Feel free to change it around until it feels right, or even change it seasonally with a holiday greeting!